About

A mom, minus the mom jeans. I truly love all aspects of the design process - from the initial inspiration phase, to creating concepts, to seeing the whole project come together. Less is more is always my philosophy. Great design doesn’t need a lot of bells and whistles when the messaging and branding are done right. I strive to create clean, and timeless brands, that have room to grow and evolve, and I’m always thinking of clever ways to add personality and wit to the projects I’m working on. My style and aesthetic have range and at the same time remain clean and modern. I have a healthy obsession with black and white, pattern, texture and typography.

 - Fun fact:  my personal logo 'laa' represents my three best creations, my kids - Lucas, Alexis & Addison.

"Design is simple, that's why it's so complicated."           

                                          -Paul Rand